CMH Changing Name to SpringVale Health Centers

Community Mental Healthcare has announced it has rebranded and is in the process of changing its name to SpringVale Health Centers. The new name reflects the agency’s growth and continued expansion of healthcare services.

“Our current approach to healthcare extends beyond what our former name implies – that we only provide behavioral health services,” said JJ Boroski, Executive Director at SpringVale Health Centers. “While we continue to offer comprehensive behavioral health services, we also provide primary care and dental services, as well as a new in-house pharmacy.”

Boroski said rebranding has been an objective for the agency since it opened its health center in 2016. The decision to rename the agency was officially approved by the agency’s board of directors in February 2020 – just a few days before the COVID-19 epidemic safety measures went into effect. Uncertainty and caution on behalf of the agency’s leadership delayed implementation of the new name until this past summer.

Before changing the name to SpringVale Health Centers, the agency had been operating under two names: Community Mental Health Care and Community Family Health Center, a Program of Community Mental Healthcare. This, said Boroski, caused confusion in the community and made marketing efforts difficult.

“Internally, our providers and staff at all of our locations have been working collectively to provide individualize care for those utilizing our services,” Boroski said. “However, people learning about our services for the first time are often confused by the two names. Bringing all of the services under one name should clarify that our providers work collaboratively and with a holistic approach to healthcare.”

The agency worked with Whitemyer Advertising in Bolivar, Ohio, to develop the new name. The logo was developed by Agape Photography in Canton, Ohio. A new agency website, which is being developed by NexLevel Design in Dover, will be launched in the coming weeks.

“This is a historic change for our agency, but the core of our organization remains the same” said Miles Riley, Director of Marketing and Fundraising at SpringVale Health Centers. “We are still the same locally operated nonprofit healthcare provider the community has trusted for over 50 years. We have not been acquired by another organization and we have no plans to pursue that course of action. The reason for the name change is simple: we’re growing.”

Riley said the rollout of the new name is being implemented in phases.

“Changing the name of our agency is not something that happens overnight,” Riley said. “Over

the next few days, weeks, and months you’ll see changes around our agency. New signs are being fabricated for all our locations. Our web-based and printed marketing tools are currently in development. Soon, when you call us, you’ll hear our receptionists using our new name when they answer the phone. Our plan is to rollout the new name in a way that doesn’t confuse anyone who has become accustomed to our former name.”

SpringVale Health Centers accept Medicaid, Medicare, and private insurance. A sliding- fee scale (self-pay) is available for those who may not be covered otherwise. All ages are welcome.

For more information, call SpringVale Health Centers at 330.343.6631.

SpringVale Health Centers are headquartered at 201 Hospital Dr., Dover, Ohio 44622. The agency also has offices in New Philadelphia and Carrollton. SpringVale Health Centers are licensed by the Ohio Department of Mental Health and Addiction Services (OHMHAS) to provide outpatient behavioral health, substance abuse, and crisis services and is designated as a Federally Qualified Health Center (FQHC) by HRSA, an agency of the U.S. Department of Health and Human Services. With funding from HRSA, CMH provides primary care and dental services. SpringVale Health Centers are partially funded, in whole or in part by, the Alcohol, Drug Addiction and Mental Health Services Board of Tuscarawas and Carroll Counties.